NEOM - Made To Change

A while ago with had the pleasure to design NEOM's Made to Change commercial, and this is some of the awesome work our artists created for it.

Rather than tasking an artist with taking the first steps, we challenge them to pitch us the “final.” The 3D process facilitates this because even if they are “off” with the composition or lighting, it’s all easy to fix. Nine times out of 10, they nail it and an immense amount of time and energy is saved when we trust the creatives with… well the creative.
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Concept Art: Ivan Martinez, Tom Capan, Alben Tan, Abel Csonka
Art Director: Rado Markovic
Creative Director: Shaddy Safadi