NEOM - TROJENA: The Mountains of NEOM

NEOM is a $500 billion city development project in Saudi Arabia designed to incorporate the most advanced technologies, renewable energy sources, and sustainable practices, with the goal of becoming a global model for future urban living.

And they called us to help! Two years ago, we were tasked with helping envision a commercial for Trojena: The Mountains of NEOM, and our concept is so close to the real deal that it's practically serving as its stunt double:)
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Concept Art: Tarmo Juhola
Art Director: Piotr Kryński
Producer: Svetla Rasheva
Creative Director: Shaddy Safadi