When it comes to fantasy we live in the nuance. In this case we tried a few ideas of what would happen when you looked directly at the devil. The idea being that you went blind.
Well one valid cinematic choice would be to JUST go blind, no visual cues, another way would be to just discolor the eyeball itself. Where WE landed was a black bleeding eye with some dripping black blood. That was a dignified compromise. And then 2 more images that in our view were the "more cartoony" version of going blind.
For us, we lean towards the subtle and believable, even in the face of an over the top premise.
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Concept Art: Daniel Dana
Creative Director: Shaddy Safadi